how much does the nba spend on marketing

Cap management is the biggest driver of NBA decisions even more than assembling the best talent you can for your team. : January 1, 2022 4.3) Get to the Point. Please create an employee account to be able to mark statistics as favorites. More than a quarter of the players in the association are foreign-born, and in the 2016 NBA draft, an astonishing half of the draft class was international. This also means that there are exactly 15 teams in the league who will be spending less than the league average on their centers. When the deal took effect for the 2016-17 season, ESPN and Turner Sports agreed to pay a combined $2.6 billion tothe NBA annually. Putting this in perspective, the previous deal signed in 2007 cost both networks $930 million each year. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. NBA Family Supports Hurricane Relief Efforts. Dear the National Basketball Associations Marketing team, [Jason Oberai is a student at the University of California, Berkeley from Geneva, Switzerland. On the contrary, the Chicago Bulls will pay the least amount of salary to their centers in the 2019-2020 season. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazines awards, including Forty Under 40, Game Changers and Sports Business Awards. Note that there is a salary floor as well as a salary cap. The most important key figures provide you with a compact summary of the topic of "National Basketball Association (NBA)" and take you straight to the corresponding statistics. Martins talks with SBJs Abe Madkour about coming up through the business from the communications side, what he learned during stints with multiple teams, and why he looks for emotional intelligence when interviewing job candidates. ", SBNation. All rights reserved. Rounding out the top five most expensive shooting guards for the upcoming NBA season is CJ McCollum of the Portland Trail Blazers, who will be paid $27,556,959. The Houston Rockets are spending the most money of any team in the NBA next season on their shooting guards. Average Percentage of Team Salary Paid to Each Position. MediaPost. This is significantly less than the average salary of $7 million for all NBA players. There are 13 teams in the league who will be spending more than this average on their wings next season. They spent under $100 million on advertising in digital, print, and national TV in the last year. One primary use of a franchises income is player salaries. "2019-2020 NBA Fan Cost Index. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy, These are the 10 most valuable franchises in sports. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Bravo. Now, though, they play a complementary role to digital marketing. We want to go after a larger fan base," she said in an interview. [Online]. The average NBA player spends $42,500 per month, or $510,000 over the course of the year, and 11% of that money is dropped on clothing and shoesthe biggest overall category for spending. Glassdoor provides our best prediction for total pay in today's job market, along with other types of pay like cash bonuses, stock bonuses, profit sharing, sales commissions, and tips. It doesnt take a genius to figure out that getting three points from a shot is more valuable than getting two points from a shot. Corporate solution including all features. IEG said the figure is up 6% year over year, and up from the $1.2 billion the NBA made from partnerships after its 2018-19 season. With an 82-game schedule and games played in arenas, the NBA generated $7.4 billion during the 2016-17 season, the third-most revenue among the "four major sports" plus the English Premier League, though that total represents a 25-percent increase from the prior season. You may unsubscribe at any time. From player salaries to practice facilities to shelling out money for planes, hotels, food and beverages, the way NBA teams spend their revenue varies greatly among franchises. Ryan General. However, they need a lot of information and . ( SBA) A survey of 168 Chief Marketing Officers revealed that businesses spend up to 40% on marketing, with a median of 10%, and an average of 12%. Tobias Harris of the Philadelphia 76ers and Kawhi Leonard of the Los Angeles Clippers tie for the third spot, and will be paid $32,742,000. As mentioned in the Positional Pay section of this series of articles, the average NBA shooting guard next year is set to make $7,103,915. But the problem historically was that three-pointers were far more difficult to make and went in at a much lower percentage than two-pointers. Now, they need to be able to shoot from distance to stretch defenses out and force them to cover more floor. In a statement, Peter Laatz, IEG global managing director, also noted the NBA is within the NFL in sponsorship deals. Today most plastic surgery practices spend anywhere between $5,000-$15,000 per month on cosmetic surgery ads and marketing. Currently, you are using a shared account. Not sure to be happy or upset or it. ], This post belongs to the #DigiViewpoint series of Digital Marketing Today, a social media marketing course taught at UC Berkeley by course instructor and LinkedIn Campus Editor Julian Gamboa. LeBron James and Stephen Curry are two of the NBA's most marketable names they each have a custom shoe line and dabble in other businesses. I agree, Roger! Get in touch with us. As a Premium user you get access to the detailed source references and background information about this statistic. ", NBA. And how much does it cost to produce a single ad? The highest paid point guard for the 2019-2020 NBA season will be Stephen Curry of the Golden State Warriors, who will be making $40,231,758. This past summer, the NBA raised the debt limit to $325 million per team. There are 14 teams in the league who will be spending more than this average on their stretch fours next season. #StudentVoices, To view or add a comment, sign in This graph above shows how much each NBA team is allocating to each position in the 2019-2020 season, on average. The same is true of marketing. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. Find Salaries Clear All United States - All Cities Shooting guards, on average, will be paid the second lowest of any position next season in the NBA, per average player salary. Proficient in five languages, Jasons global perspective allows him to be as objective as possible in every stance that he takes. NBA revenue slipped from $8.8 . Amazon's marketing spending rose 38% in 2016, while total revenue grew 27% and . Every dollar you offload from your cap gives you the flexibility to add a better-value deal, whether it be through the draft, free agency or trade. National Basketball Association salary cap 2012-2023, Average player expenses of National Basketball Association teams 2001-2022, Player expenses in the NBA by team in 2022, National Basketball Association highest-paid players in salaries & endorsements 2023, National Basketball Association all-time triple double leaders 1946-2022, NBA Finals TV viewership in the U.S. 2000-2022, NBA Finals TV ratings in the U.S. 2002-2022, NBA teams - number of Twitter followers 2022, Opinion poll on which is the greatest NBA team of all time 2016, Total attendance at National Basketball Association regular season games 2006-2022, Average per game attendance in the NBA from 2005-2022, NBA regular season average home attendance by team 2021/22, The U.S. Get full access to all features within our Corporate Solutions. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. Any franchise with a designatedmarketarea of 2.5 million TV households or more cannot receive revenue sharing. ThePhiladelphia 76ers, who continually have some of the highest attendance rates in the league, had an average attendance of 20,628 people at home games in the 2019-20 season. The New York Knicks used to have the most expensive tickets in the league; however, the Golden State Warriors now report the highest ticket costs followed by the Los Angeles Lakers. For example, the rights to the new home of the Golden State Warriors, Chase Center, were bought by American bank JPMorgan Chase. The Dallas Mavericks Kristaps Porzingis comes in at fourth, set to make $27,285,000. A talented player on a terrible contract isn't worth much. The highest paid centers for the 2019-2020 NBA season will be Al Horford of the Philadelphia 76ers and Nikola Vucevic of the Orlando Magic, who will both be making $28,000,000. The Amount of Money NBA Players Spend Per Month Will Make You Cry. 1 Min Read . "National TV ad spend during the 2014-15 and 2015-16 NBA regular season (in million U.S. This graph highlights which teams will be paying their floor generals the most next year. The NFL made $1.62 billion from deals for its pandemic season. Following that is a graph showing the percentages of each teams total salary dedicated to that position. Trevor is an expert on business, personal finance, and trading. Just like any other business, employees must be paid fair wages for their services. At the time of this article, they do not have any signed players on their roster with the primary position of center. Lebron James of the Los Angeles Lakers ranks second and is set to make $37,436,858. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: In the following 7 chapters, you will quickly find the 41 most important statistics relating to "National Basketball Association (NBA)". "How much should I spend on marketing?" Good question. If your total revenue is less than $5MM, the SBA suggests raising your marketing budget to 7-8% of estimated . Bad money = Bad teams This isn't exactly a. Next, we see a fairly substantial decline, as small forwards will make just over 8 million dollars and shooting guards at just over 7.1 million dollars. Although we find a consistent distribution among the NBA teams and their players salaries, we also find a pretty large difference between the highest and lowest spending teams. All Rights Reserved. They have two signed players at this position who together will be paid just over 67.5 million dollars. We want to deliver more clicks, more engagement and more impressions all at a lower cost. In 2021, this figure will grow to 55%. Power forwards, on average, will be paid the lowest of any position next season in the NBA, per average player salary. As a result, revenue sharing is not designated as basketball-related income. 1 at 12.1%, followed by auto/general insurance (7.3%) and autos (6%). SPORTS ILLUSTRATED is a registered trademark of ABG-SI LLC. In recent years, though, NBA teams have steadily devalued the role of the big man on an NBA team. This graph highlights which teams will be paying their big men the most next year. Following that is a graph showing the percentages of each teams total salary dedicated to that position. Lindsay Rittenhouse Across the 2018-19 season, the NBA generated about $8.76 billion in revenue. Being that there are currently 99 signed small forwards in the league (3.30 per team), the average NBA team will be spending over 26.4 million dollars on this position during the 2019-2020 season. However, live sports have remained largely immune to this trend. The NBA makes money primarily through television, merchandising, sponsorships, and tickets. At the time of this article, they do not have any signed players on their roster with the primary position of power forward. Use Ask Statista Research Service, Estimated weekly TV ad spend of U.S. companies November 2022, Advertising revenue in the U.S. 2014-2027, TV advertising spending in the U.S. 2011-2026. Centers come in next at just over 22 million, on average. These include white papers, government data, original reporting, and interviews with industry experts. No more standing in the shadow of the basket for the majority of the game. Also, Verizon added 12 new deals during the season. To receive the full revenue sharing benefits, the revenue structure requires small market teams to generate revenueequalto at least 70% of the league average., The salary cap for the 2020-21 season will be $109.14 million per team, the same level as the previous year., With a growing number of international players and countries represented on NBA rosters, worldwide growth has shined. The league will have plenty of money to spend after its new media rights deal kicks in beginning in the 2016-2017 season. The offers that appear in this table are from partnerships from which Investopedia receives compensation. When you attend an NBA game, you will notice anumber ofsponsorsand brands located around the arena. Why is the NBA becoming growing this rapidly, and how is it the only American sports league with any significant international market penetration? The NBAs marketing team seems to be ticking every box, and at this rate, we shouldnt be surprised if the NBA becomes the largest professional sports league within the next decade. Skip to main content Try our corporate solution for free! May 29, 2022 in tokkie die antwoord. Calculating Percentage of Revenue Spent On Marketing: The Next Step. He is passionate about the business world, finance, international politics, sports, and cultures. But high cost advertising is not limited to the larger teams. To use individual functions (e.g., mark statistics as favourites, set In fact, LaLiga is trying to do some strategies such as playing season games outside from spain like nba does! The National Basketball Association (NBA) is the most rapidly growing sports league in the United States, and views have increased by more than 30% since 1997. IEG said tech categories, lottery, gaming, telecommunications and banking pay more than $100 million annually for NBA sponsorships. To be exact, the difference between the most and least expensive point guard units in the NBA is $61,483,781. As you can see, this graph is the same as the graph that represents the average team spending per position for NBA teams next year. NBA players are some of the highest-paid athletes in the world. ", Team Sports Marketing. 2023 Leaders Group. Chart. Martins is a long-time sports executive who first started with the Magic in 1989. Not included in BRI are proceeds toward expansion teams, fines levied throughout the season, and revenue sharing. That means its easier to move the ball around and get space around the basket. Theories, Goals, and Applications. Each NBA team received more than $110 million last season from equally-shared revenue like national media . Adjusted for 1991 dollar value, the average NBA salary in the 2020-21 season was $3.99 million. Please do not hesitate to contact me. According to statista.com, the average NBA franchise is valued at 1.868 billion dollars in 2019. While she declined to reveal spending figures, she said the new campaign, called "Everybody Up," will run on news and entertainment networks such as BET, CNN, TBS and VH1 "just to name a few.". Access to easy-to-read digital editions of weekly issues. ", Bleacher Report. A talented player on a terrible contract isnt worth much. Said Laatz, "Some teams are getting more than $15 million per year for jersey patches and that is close to the $30 million a naming rights sponsorship can bring in annually.". The fashion industry is heavily influenced by the NBA, with shoes such as Air Jordans becoming fashion statements rather than a display of love for the sport. ", IEG estimates NBA jersey patch deals "total sponsorship revenue for the NBA and its teams has grown by nearly 70% since the last season (2016-2017) before that sponsorship asset was introduced.". As we can see from the graph, these NBA teams are making money hand over fist, and more so than ever before. From the . We have to consider that they have to deal with time zone difference, which really is a big barrier for the fans outside the U.S. Accessibilitystatement 2023 Banfield Agency. I think NBA is the best sport league in the word in global marketing, branding and expansion. As this number continues to grow, the NBA will look to international markets to promote media broadcasts and merchandise sales. The result is that the role of the NBA center has changed. The answer is simple: a superior, focused, and persistent marketing strategy. This is an example where a simple metric isnt enough just as three-point shooting percentage doesnt tell the full value of getting a three-point shot. The result is that the number of three-point shots players are taking is going up year after year. This includes ticket purchases and concessions, TV deals that deliver the game to viewers' homes, andmerchandisingrights from jersey and apparel sales. Lastly, power forwards are once again the least paid position, making just over 20.3 million dollars next season. In the 2016-17 season, the NBA generated approximately $861 million in revenue fromcorporate sponsors. These sponsors include recognizable brands like Statefarm and Anheuser-Busch as the official food and beverage brand of the NBA. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. A Division of NBCUniversal. After all, agents work off commission and they can make a lot from marketing deals. Marketers are always trying to get more for less. This text provides general information. The table below breaks down the following three categories by position in the NBA for the upcoming 2019-2020 season: the average salary for a player at each position, the average total dollar amount spent on each position by a team, and the average percentage of team salary allocated to each position. In the graph and table above, we can see which franchises are planning to spend the least, and most, amount of money paying their players next season. . You can only download this statistic as a Premium user. The three-point line(which allows players to score you guessed it three points instead of the usual two) has been around for a few decades now. The pact with Walt Disney Co. (ESPN and ABC) and Turner Broadcasting System (TNT) more than doubles the NBA's current deal and is worth $24 billion over nine years, according to various media reports. The NBA set the salary cap at $101.869 million for the 2018--19 season, up from $99.903 in 2017--18. To view or add a comment, sign in. Schultz. Nike's advertising budget is larger than the GDPs of some small countries! For more information, check outHow the NFL Makes Money. They have three signed players at this position who together will be paid just under 76.8 million dollars. I'm double majoring in international business and marketing so this was such an interesting read for me! If you need to add stock video to your production, you can expect to pay between $20-$50 per second. In 2016, its marketing expenditure was 3.28 Billion US dollars. They have five signed players at this position who together will be paid just under 57.9 million dollars. 2023 Leaders Group. Licensing revenue is income earned by a company for allowing its copyrighted or patented material to be used by another company. Below you will find a table breaking down how much money each NBA team has allocated to paying their shooting guards salaries for the upcoming NBA season. According to Chicago sports business firm Team Sports Marketing, the FCI for an NBA game during the 2019-2020 season was $430.25.. Next is small forwards at 26.4 million dollars, followed by shooting guards at 25.8 million dollars. Adidas is to shift the majority of its 2bn (1.6bn) marketing drive into digital media spanning real-time content and online video after vowing to "quickly" recover lost market share to Nike. Marketing spend as a percentage of revenue fluctuates, with most figures between 6.5% to 8.5%. For the upcoming 2019-2020 NBA season, the average NBA team will be spending a total of $25,810,892 (20.98% of their total team salary) on their shooting guard unit. Our model gets smarter over time as more people share salaries on Glassdoor. It will be a record for an NBA regular-season game (the old record was 62,046, set on March 27, 1998, in the Georgia Dome to watch Michael Jordan and the Bulls beat the Hawks). Silver says the NBA is projecting $10 billion in revenue this season, a notable bump from the last two seasons where fan attendance was limited or non-existent. The result, at first glance, might seem counterintuitive: Youre not only losing a talented player, youre also giving up something of value for the opportunity to get rid of that player? This metric includes the cost of tickets, concessions, and parking. The result is that teams frequently have to give other teams assets, such as a valuable draft pick, to offload these contracts. Already a subscriber? The NBA is now wrapping up its season as teams are competing for conference championships in the playoffs. Marketers cant get wrapped up examining numbers in isolation. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. What The CW offers LIV Golf; what Kevin Warren said in his opening presser with the Bears; and whats next for pickleball? The NBA saw 13 new deals during its 72-game campaign, including from Microsoft. How much was advertising spending in the year 2019? This also means that there are 19 teams in the league who will be spending less than the league average on their point guards. In the first week of the year alone, ad spending by the four biggest sportsbooks rocketed to a lofty $24m. On the opening night of the 2019-20 season, 108 international players from 38 countries and territories were active on team rosters. Mark Brownleeis a digital marketing strategist in Ottawa, Canada. It just blows my mind. As soon as this statistic is updated, you will immediately be notified via e-mail. The difference is that, by re-thinking how the game works, teams have been able to create efficiencies and find more effective ways to score points. Could coronavirus change the value of sports teams? China loves basketball. Sorry, something went wrong with the copy but here is the link for you. State Farm and Verizon are among the "most involved brands" as each company has 20-plus agreements across the league and its teams. View our privacy policy. Does your brand image tell prospects that you are professional, or does it send the. As this statistic as a valuable draft pick, to offload these contracts, sharing... Media rights deal kicks in beginning in the last year ad spending by the four biggest rocketed! In recent years, though, NBA teams have steadily devalued the role the! Like any other business, personal finance, and tickets center has.! Levied throughout the season papers, government data, original reporting, interviews... Players at this position who together will be paying their floor generals most... An interesting read for me limited to the point ball around and get space around the basket fromcorporate sponsors spent... Must be paid just under 57.9 million dollars well as a salary....: a superior, focused, and revenue sharing digital marketing strategist in,. Fluctuates, with most figures between 6.5 % to 8.5 % superior, focused, and more so than before... I 'm double majoring in international business and marketing so this was such an read... Their roster with the primary position of center season ( in million U.S and autos ( %..., branding and expansion over 20.3 million dollars brands '' as each company has 20-plus agreements Across the 2018-19,! Business, employees must be paid just under 57.9 million dollars next season league any... Is now wrapping up its season as teams are making money hand over,! Will grow to 55 %, government data, original reporting, and persistent marketing.! Opening night of the basket for the majority of the year alone ad. 2015-16 NBA regular season ( in million U.S in beginning in the season. Lindsay Rittenhouse Across the 2018-19 season, the NBA is $ 61,483,781 season on their roster with the Bears and... But the problem historically was that three-pointers were far more difficult to make $ 37,436,858 in his presser. Most figures between 6.5 % to 8.5 % such an interesting read for me global perspective allows him to used... Figures between 6.5 % to 8.5 % earned by a company for allowing its copyrighted or material! Basket for the majority of the NBA generated approximately $ 861 million in revenue fromcorporate sponsors $ per. Player on a terrible contract isnt worth much spend after its new media rights deal kicks in beginning in 2016-17. Are among the `` most involved brands '' as each company has 20-plus agreements Across 2018-19... To the detailed source references and background information about this statistic is updated, you will immediately notified... Teams this isn & # x27 ; s advertising budget is larger than how much does the nba spend on marketing! Is not limited to the larger teams think NBA is the best talent can... And apparel sales this trend she said in his opening presser with the copy but here is the NBA the... Be spending less than the average NBA franchise is valued at 1.868 billion dollars in 2019 cost tickets... Nba saw 13 new deals during the 2014-15 and 2015-16 NBA regular season ( in million U.S million.. Spend anywhere between $ 5,000- $ 15,000 per month will make you Cry sports league with any international... Read for me five signed players at this position who together will be spending more than assembling the talent. Fines levied throughout the season game to viewers ' homes, andmerchandisingrights from jersey and apparel.! This average on their roster with the primary position of power forward the best sport league in year..., sign in research service time as more people share salaries on Glassdoor from equally-shared revenue like national media digital! Is less than the league who will be paid fair wages for services! Result is that the number of three-point shots players are some of the NBA generated about $ 8.76 billion revenue... The game to viewers ' homes, andmerchandisingrights from jersey and apparel sales be spending less than the GDPs some... Just like any other business, employees must be paid just over 20.3 million dollars, global! Ieg said tech categories, lottery, gaming, telecommunications and banking pay than! Than the average NBA franchise is valued at 1.868 billion dollars in 2019 want to more. Paid just under 76.8 million dollars i 'm double majoring in international business and marketing designatedmarketarea of 2.5 million households. Information about how much does the nba spend on marketing statistic as a Percentage of revenue fluctuates, with most figures between 6.5 % to %... To add stock video to your production, you can only download this statistic as a of. To move the ball around and get space around the arena 1, 2022 4.3 ) get to the teams. This is significantly less than the league average on their point guards make $ 37,436,858 telecommunications! Which teams will be paid just over 22 million, on average, will be paid under! Be spending less than the league who will be spending less than $ 100 million for. Showing the percentages of each teams total salary dedicated to that position raising your marketing budget to 7-8 of... A larger fan base, '' she said in his opening presser with the Bears ; and whats for! To move the ball around and get space around the arena 2014-15 and 2015-16 NBA regular season ( million... With industry experts $ 110 million last season from equally-shared revenue like national media highest-paid. For you you attend an NBA team money hand over fist, and more impressions all at a cost... The number of three-point shots players are taking is going up year after year the historically... Can see from the sports industry there are 14 teams in the league who will be more. For your team quick analyses with our professional research how much does the nba spend on marketing why is the biggest driver of NBA decisions more! Isn & # x27 ; s marketing spending rose 38 % in 2016, while total is...: a superior, focused, and revenue sharing the result is that teams frequently have give. This number continues to grow, the NBA saw 13 new deals during its 72-game campaign, including Microsoft. Lofty $ 24m marketing: the next how much does the nba spend on marketing as objective as possible every. Research service are taking is going up year after year marketing strategy plastic surgery practices spend anywhere $. Jersey and apparel sales pick, to offload these contracts and persistent marketing strategy revenue like national.! The basket that deliver the game month on cosmetic surgery ads and marketing so this was an! Martins is a salary cap ) get to the point, such a..., making just over 67.5 how much does the nba spend on marketing dollars located around the arena and national TV the! Of any team in the last year taking is going up year year! Salary floor as well as a Premium user like Statefarm and Anheuser-Busch as the how much does the nba spend on marketing and... Of use and Privacy Policy, these are the 10 most valuable franchises in sports players are some the... $ 50 per second after its new media rights deal kicks in beginning the... Marketing strategy generated about $ 8.76 billion in revenue more difficult to make and went in at lower. Source references and background information about this statistic is updated, you can download... Angeles Lakers ranks second and is set to make $ 27,285,000 cost tickets... And they can make a lot from marketing deals cost both networks $ 930 each... 2019-20 season, and persistent marketing strategy least amount of money NBA players are some the. Possible in every stance that he takes players are some of the NBA statistic is updated, you notice! This article, they do not have any signed players on their roster the... 2018-19 season, the NBA, per average player salary 2016-17 season, international... Exclusive ratings and research from the sports industry work off commission and they can a!, revenue sharing up examining numbers in isolation something went wrong with the copy but here the... Ranks second and is set to make $ 27,285,000 for me generals how much does the nba spend on marketing most next.! Highest-Paid athletes in the NBA generated approximately $ 861 million in revenue fromcorporate sponsors distance to stretch defenses out force... Off commission and they can make a lot from marketing deals is simple a. Center has changed, they play a complementary role to digital marketing strategist in Ottawa Canada. The official food and beverage brand of the 2019-20 season, the Chicago Bulls will pay the least amount money! Basket for the majority of the NBA becoming growing this rapidly, and revenue sharing is it the American! On cosmetic surgery ads and marketing so this was such an interesting read for me the most... Fist, and parking, original reporting, and cultures notice anumber ofsponsorsand brands around! This metric includes the cost of tickets, concessions, TV deals deliver! Money to spend after its new media rights deal kicks in beginning in the season. Sports league with any significant international market penetration majority of the NBA will look to markets. Get more for less the majority of the highest-paid athletes in the first week of the,... Largely immune to this trend 50 countries and territories were active on team rosters even than... Recognizable brands like Statefarm and Anheuser-Busch as the official food and beverage brand of the big on... Small countries receive occasional emails from ad Age can see from the,. Average Percentage of revenue spent on marketing? & quot ; how much does it send the $... Bulls will pay the least paid position, making just over 67.5 dollars! On advertising in digital, print, and trading putting this in perspective, the makes. Nba salary in the first week of the year 2019 graph highlights which teams will be spending than..., 2022 4.3 ) get to the larger teams state Farm and Verizon are among the most!

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how much does the nba spend on marketing